Marketing Senior Research - market research experience

Descripción de la oferta

Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.

Key Responsibilities
• Design, coordinate, and execute quantitative and qualitative market research studies.
• Analyze consumer trends, customer behavior, and commercial opportunities.
• Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
• Identify business opportunities based on research findings.
• Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
• Coordinate with suppliers, field teams, and digital research platforms.
• Support the development of commercial proposals and marketing strategies based on data-driven insights.

Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related fields.
• Proven experience in market research with a commercial focus.
• Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
• Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
• Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
• Strong executive communication and persuasive skills.
• Project management capabilities and results-oriented mindset.

Core Competencies
• Analytical and strategic thinking.
• Commercial proactivity and initiative.
• Negotiation and relationship-building skills.
• Adaptability and ability to work in multicultural environments.
• Professionalism, ethics, and confidentiality.

Requerimientos

• Educación mínima: Postgrado
• 4 años de experiencia
• Idiomas: Inglés
• Edad: entre 28 y 46 años
• Conocimientos: Administración de ventas, Abordaje de clientes, Análisis de marketing, Analítica de marketing, Comercialización del consumidor
• Licencias de conducir: automóviles / carros

Aptitudes asociadas a esta ofertaNuevo

Palabras clave: mercadotecnia, marketing, mercadeo, senior, sr, investigacion, research

16 de marzo (actualizada)

Acerca de Mercadeo Planificado S.A

Somos una empresa de Investigación de Mercados y Consultoría de Marcas, tenemos más de 30 años de experiencia, nuestras operaciones se extienden a Centroamérica y el Caribe.