Market Research Executive - Full Inglés

Descripción de la oferta

Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
• Design, coordinate, and execute quantitative and qualitative market research studies.
• Analyze consumer trends, customer behavior, and commercial opportunities.
• Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
• Identify business opportunities based on research findings.
• Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
• Coordinate with suppliers, field teams, and digital research platforms.
• Support the development of commercial proposals and marketing strategies based on data-driven insights.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related fields.
• Proven experience in market research with a commercial focus.
• Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
• Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
• Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
• Strong executive communication and persuasive skills.
• Project management capabilities and results-oriented mindset.
Core Competencies
• Analytical and strategic thinking.
• Commercial proactivity and initiative.
• Negotiation and relationship-building skills.
• Adaptability and ability to work in multicultural environments.
• Professionalism, ethics, and confidentiality.

Requerimientos

• Educación mínima: Universidad
• 2 años de experiencia
• Idiomas: Inglés
• Edad: entre 25 y 45 años
• Conocimientos: Análisis de ventas, Estrategia de marketing, Marketing, Microsoft excel, Administración de atención al cliente, Analítica de marketing, Branding estratégico

Aptitudes asociadas a esta ofertaNuevo

Palabras clave: investigacion, research, directivo, mando, gobierno, regencia, executive, managing, ejecutivo

5 de abril (actualizada)

Acerca de Mercadeo Planificado S.A

Somos una empresa de Investigación de Mercados y Consultoría de Marcas, tenemos más de 30 años de experiencia, nuestras operaciones se extienden a Centroamérica y el Caribe.